Benefits

• Create one-off or loyalty based campaigns
• For the first time go beyond open rates and bounces reporting and see what actions customer take
• Integrated customer database that grows as customers subscribe or interact with your website
• Use the Customer Report Generator to dice and slice your customer database for better targeting and results
• Systems to increase email deliverability and reducing spam

	Email Marketing Send one-off emails Setup Birthday loyalty campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday Setup anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months Setup multi-part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth HTML or Text Emails (HTML emails contain text version also) Send a campaign to any customer group or your entire customer database Preview your campaigns by emailing it to yourself or any one else before finalising
	Integrated Customer Database Grow your customer database every time your customers subscribe or interact with your website Centrally manage your customer's campaign subscriptions A full history of past campaigns sent to each customer including open rates, actions taken and links clicked  Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one-on-one basis Customise and extend the Customer Database to suit your business (Not available in Starter Plan)
	Lists Create unlimited number of lists for better targeting and results Use customer report generator to dice and slice your customer database Easily add a subscription box to any web page hosted on your website or elsewhere to allow customers to subscribe to your newsletters Customise the landing page customers see after subscribing to a list Customise auto responder email sent to new subscribers after they subscribe Double opt-in mechanism Be notified via email every time a customer subscribes to a list
	Email Marketing Reporting Track Open Rate of HTML emails Track Links clicked and most popular links (available for both HTML and Text formatted emails) For the first time track customer Actions e.g. customer made a purchase, customer made an enquiry and so forth (Not available in Starter Plan) Track bounce rates Track customer unsubscriptions from your campaigns Live Feed  Sophisticated customer reporting framework Filter on any system or custom field Save any report and run later Export any report to Microsoft Excel for further analysis
	Email Deliverability & Spam Control Double Opt-In mechanism Unsubscribe link on all newsletters From email address verification